Founding of the online bicycle and accessories shop fahrrad.de by Rene Marius Köhler at the age of 20.

Until 2007

Extension of product range with accessories & clothing, establishment of own brands, online marketing , customer service & logistics, Online Shop of the Year 2007.


Sale of 20% of the company shares to the European Founders Fund (Samwer Brothers).


Founding of Bikester & start of internationalisation (Austria and Switzerland)


Acquisition of Brügelmann (Germany’s oldest bicycle mail-order business), founding of Bikeunit (Downhill), expansion into France, awarded the German Founder Award (Deutscher Gründerpreis), founding of ReCyle (CSR/Charity)


Founding of CAMPZ (Outdoor), expansion into Belgium and the Netherlands, opening of an internationalisation hub in Berlin (Germany)


Internetstores 2012

Sales of 29% of company shares to EQT, acquisition of VOTEC (Mountainbikes) and Fixie Inc. (Singlespeed), Entrepreneur of the Year (finalist)


Acquisition of Addnature (Outdoor market leader in Sweden), opening of an internationalisation hub in Stockholm (Sweden), expansion into Denmark, Finland and Spain


For the first time, over 1 million euro daily turnover, start of TV campaigns, founding of Werksteam, Multiple business awards


Opening of a logistics centre in Helsingborg (Sweden), extension of TV campaigns, founding of print magazines


SIGNA Sports United

Sale of 90% of company shares (of which about 40% were from Rene Marius Köhler) to SIGNA Retail.

In December 2016 Change from CEO to Chairman of the Board at INTERNETSTORES andChairman of the Steering Committee of the SIGNA Sports Group.


Acquisition of Probikeshop (Bike market leader in Southern Europe), opening of a logistics centre in Chapponay (France), opening of an internationalisation hub in Saint Etienne (France), expansion into Great Britain


Support in the successful development of SIGNA Sports Group (among others, with TennisPoint, Outfitter, Stylefile), INTERNETSTORES turnover well over 300 million euro, withdrawal from of all offices.