2003

Rene Marius Köhler establishes the online bike shop fahrrad.de at the age of 20.

Until 2007

Its product range is expanded to include accessories & clothing; the shop’s own brand is created; online marketing, customer service & logistics; online shop of the year in 2007.

2008

20% of the company is sold to the European Founders Fund (Samwer brothers).

2009

Bikester is established, and the process of expanding the company internationally starts (Austria and Switzerland).

2010

Brügelmann is acquired (Germany’s oldest mail-order bicycle company); Bikeunit (for downhill bikes) is founded; the company expands to France and receives the German Founder Prize; ReCycle (CSR/charity) is established.

2011

CAMPZ (for outdoor products) is established; the company expands to Belgium and the Netherlands; an internationalisation hub is opened in Berlin (Germany).

2012

Internetstores 2012

29% of the company is sold to EQT.
VOTEC (for mountain bikes) is acquired along with Fixie Inc. (for single speed bikes); the company is a finalist for Entrepreneur of the Year.

2013

Addnature is acquired (Sweden’s market leader for outdoor products); an internationalisation hub is opened in Stockholm (Sweden); expansion to Denmark, Finland and Spain.

2014

Daily revenue of more than EUR 1 million is generated for the first time; TV campaign starts; Werksteam is founded; multiple corporate prizes are won.

2015

A logistics centre is opened in Helsingborg (Sweden); TV campaigns are expanded; print magazines are established.

2016

SIGNA Sports United

90% of the company is sold to SIGNA Retail (of which around 40% had been held by Rene Marius Köhler); in December 2016, the CEO switched to being Chairman of the Board at INTERNETSTORES and Chairman of the Steering Committee of the SIGNA Sports Group.

2017

Probikeshop is acquired (Southern Europe’s market leader for bikes); a logistics centre is opened in Chaponnay (France); an internationalisation hub is opened in Saint Etienne (France); the company expands to the UK.

2018

Assistance with the successful development of the SIGNA Sports Group (including with TennisPoint, Outfitter, Stylefile); sales at INTERNETSTORES rise substantially above EUR 300 million; resignation from all offices.