Ausbau der Multi-Channel-Strategie (EN)
Expansion of multi-channel strategy. Opening of more fahrrad.de stores in Hamburg and Dortmund. Profitable sales revenues of EUR 373 million.
Stärkster Bike-Saisonstart (EN)
Strongest start to the bike season in the company’s history. Leading online platform for bikes thanks to focus on the steady e-bike trend. Opening of a new logistics centre in Helsingborg (Sweden) with 5,000 m² of space.
Sortimentserweiterung (EN)
Its product range is expanded to include accessories & clothing; the shop’s own brand is created; online marketing, customer service & logistics; online shop of the year in 2007.
European Founders Fund (EN)
20% of the company is sold to the European Founders Fund (Samwer brothers).