addnature

Übernahme Addnature (EN)

Addnature is acquired (Sweden’s market leader for outdoor products); an internationalisation hub is opened in Stockholm (Sweden); expansion to Denmark, Finland and Spain.


Internetstores 2012

Verkauf EQT (EN)

29% of the company is sold to EQT.
VOTEC (for mountain bikes) is acquired along with Fixie Inc. (for single speed bikes); the company is a finalist for Entrepreneur of the Year.


Campz Logo

CAMPZ (EN)

CAMPZ (for outdoor products) is established; the company expands to Belgium and the Netherlands; an internationalisation hub is opened in Berlin (Germany).


Übernahme Brügelmann (EN)

Brügelmann is acquired (Germany’s oldest mail-order bicycle company); Bikeunit (for downhill bikes) is founded; the company expands to France and receives the German Founder Prize; ReCycle (CSR/charity) is established.


Bikester (EN)

Bikester is established, and the process of expanding the company internationally starts (Austria and Switzerland).


fahrrad.de Logo

fahrrad.de (EN)

Rene Marius Köhler establishes the online bike shop fahrrad.de at the age of 20.


Ausbau der Multi-Channel-Strategie (EN)

Expansion of multi-channel strategy. Opening of more fahrrad.de stores in Hamburg and Dortmund. Profitable sales revenues of EUR 373 million.


Stärkster Bike-Saisonstart (EN)

Strongest start to the bike season in the company’s history. Leading online platform for bikes thanks to focus on the steady e-bike trend. Opening of a new logistics centre in Helsingborg (Sweden) with 5,000 m² of space.


Sortimentserweiterung (EN)

Its product range is expanded to include accessories & clothing; the shop’s own brand is created; online marketing, customer service & logistics; online shop of the year in 2007.


European Founders Fund (EN)

20% of the company is sold to the European Founders Fund (Samwer brothers).