Übernahme Addnature (EN)
Addnature is acquired (Sweden’s market leader for outdoor products); an internationalisation hub is opened in Stockholm (Sweden); expansion to Denmark, Finland and Spain.
Verkauf EQT (EN)
29% of the company is sold to EQT.
VOTEC (for mountain bikes) is acquired along with Fixie Inc. (for single speed bikes); the company is a finalist for Entrepreneur of the Year.
CAMPZ (EN)
CAMPZ (for outdoor products) is established; the company expands to Belgium and the Netherlands; an internationalisation hub is opened in Berlin (Germany).
Übernahme Brügelmann (EN)
Brügelmann is acquired (Germany’s oldest mail-order bicycle company); Bikeunit (for downhill bikes) is founded; the company expands to France and receives the German Founder Prize; ReCycle (CSR/charity) is established.
Bikester (EN)
Bikester is established, and the process of expanding the company internationally starts (Austria and Switzerland).
Ausbau der Multi-Channel-Strategie (EN)
Expansion of multi-channel strategy. Opening of more fahrrad.de stores in Hamburg and Dortmund. Profitable sales revenues of EUR 373 million.
Stärkster Bike-Saisonstart (EN)
Strongest start to the bike season in the company’s history. Leading online platform for bikes thanks to focus on the steady e-bike trend. Opening of a new logistics centre in Helsingborg (Sweden) with 5,000 m² of space.
Sortimentserweiterung (EN)
Its product range is expanded to include accessories & clothing; the shop’s own brand is created; online marketing, customer service & logistics; online shop of the year in 2007.
European Founders Fund (EN)
20% of the company is sold to the European Founders Fund (Samwer brothers).