INTERNETSTORES is a leading eCommerce enterprise for bike and outdoor equipment in continental Europe. It comprises 35 online stores in 14 countries, employs 600 staff and generated more than 300 million Euro turnover in 2018.

Rene Marius Köhler founded the company in 2003 and acted as its CEO until 2016. Following the sale of the share majority to SIGNA Retail, Rene Marius Köhler continues to hold a minority share in the business and remains as chairman of the board.

New logistics center for Scandinavia

INTERNETSTORES acquired addnature in 2013, an outdoor market leader in Sweden, and went on to expand the business with focus on Finland and Norway. Today, all of Scandinavia is an important market for all bike and outdoor shops of the group, and a dedicated logistics center for the region was opened in Helsingborg (Sweden). The objective is to satisfy demand in all Nordic countries long term and to continue to offer best service with shorter delivery times.

SIGNA Sports Group includes big name brands like Karstadt Sport, INTERNETSTORES, Tennis Point and Outfitter. SIGNA Sports Group is the clear Number 1 in Germany and among the “Top Five” in the area of multichannel sports retail. The group operates 44 permanent locations in the DACH region plus 28 online stores in 16 countries.

After the sale of INTERNETSTORES to SIGNA Retail in 2016, Rene Marius Köhler purchased shares in the group in 2017 and took on the role of chairman of the SIGNA Sports Group steering committee.


Expertise in online trading and comprehensive retail capabilities

The entire founding team that built their enterprises “from scratch” over the years and led them to success continues to be involved and actively contributes to the management of the individual group companies and SIGNA Sports Group as a whole. Today, SIGNA Sports Group is run by one of the largest, best and most experienced online competence teams in the European sports market.