INTERNETSTORES is Europe’s leading online platform for bikes and outdoor products with over 40 online shops across 14 countries, stores in Germany, Sweden and France, around 800 employees and EUR 373 million in sales in 2019.

Rene Marius Köhler founded the company in 2003 and ran it as CEO until 2016. He sold the majority stake to SIGNA Retail, but still holds a minority stake in the company.

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Multi-channel strategy

Internetstores’ multi-channel strategy gives customers what they want: convenient online shopping from home, advice onsite in the store and mobile service from experts. A stable service partner network at 200 locations complements the 7 full service stores. Advice from experts is part of every one of Internetstores’ channels. The customer uses this support to find the right item from the 125,000 products and 1,000 brands at Internetstores.

SIGNA Sports United is the #1 sports online platform in continental Europe, with around 80 online shops across 17 countries in the rapidly expanding areas of cycling, tennis, outdoor sports, team sports and athleisure. It currently has more than 200 million website visits and around 4 million active customers, making SIGNA Sports United the leading and fastest growing and profitable sports e-commerce & tech platform in Europe. In the 2018 financial year, the platforms generated profitable sales of EUR 442 million – in the third quarter of the 2019/2020 financial year, SIGNA Sports United recorded growth of 39% compared to the same quarter of the previous year.

Rene Marius Köhler sold INTERNETSTORES to SIGNA in 2016, and subsequently acquired a stake in the Group in 2017.


The digital sports world

Behind SIGNA Sports United is one of the most entrepreneurially experienced online competence teams in the European sports market. Its well-conceived 5-pillar strategy enables the company to raise the bar in the digital sports world. The pillars are divided into continuous profitable growth, acquisitions, use of the trading and technology platforms for sports brands, the connecting of retailers and the creation of digital communities.