INTERNETSTORES is Europe’s leading online platform for bike and outdoor with 40 online shops in 14 countries, stores in Germany, Sweden and France, around 700 employees and more than 300 million euros in turnover in 2018.

Rene Marius Köhler founded the company in 2003 and was CEO until 2016. After the sale of a majority stake in SIGNA Retail, Rene Marius Köhler still holds a minority stake in the company.

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Logistics center for Scandinavia

INTERNETSTORES acquired addnature in 2013, an outdoor market leader in Sweden, and went on to expand the business with focus on Finland and Norway. Today, all of Scandinavia is an important market for all bike and outdoor shops of the group, and a dedicated logistics center for the region was opened in Helsingborg (Sweden). The objective is to satisfy demand in all Nordic countries long term and to continue to offer best service with shorter delivery times.

SIGNA Sports United is the leading sports e-commerce & experience platform in continental Europe with around 80 online shops in 17 countries in the fast-growing areas of bike, tennis, outdoor, team sports & athleisure. With more than 194 million website visits, approximately 2.9 million active customers and over 4 million net orders per year, SIGNA Sports United is the focal point for sports enthusiasts in continental Europe. In the financial year 2018, the platforms generated a profitable turnover of 442 million euros, representing a growth of more than 20% compared to the previous year.

Following the sale of INTERNETSTORES to SIGNA in 2016, Rene Marius Köhler acquired shares in the Group in 2017.


Expertise in online trading and comprehensive retail capabilities

The entire founding team that built their enterprises “from scratch” over the years and led them to success continues to be involved and actively contributes to the management of the individual group companies and SIGNA Sports United as a whole. Today, SIGNA Sports United is run by one of the largest, best and most experienced online competence teams in the European sports market.