Rotenwaldstraße 154
From his first real estate purchase to the digital launch of fahrrad.de, the location reflects continuity.
From his first real estate purchase to the digital launch of fahrrad.de, the location reflects continuity.
Formerly located upstairs – Built for the ROKO bicycle specialty store and the birthplace of fahrrad.de, as well as the first piece of real estate owned by the Köhler family. The starting point of a company history that has sent bicycles all over the world.
The property in Stuttgart-West was built in 1996 by Hildegard and Rolf Köhler and was the family’s first real estate investment through Rolf Köhler Grundstücksverwaltungs GmbH & Co KG. The building houses commercial space on the ground floor, a dance studio on the upper floor, and a residential unit.
1996
Established by Hildegard & Rolf Köhler. ROKO Rad und Ski opens as a flagship specialty store.
2003
René Köhler’s global eBay sales of leftover bicycle inventory—the foundation for fahrrad.de.
2008
After Rolf Köhler’s death, René Köhler continued to run the brick-and-mortar business as the fahrrad.de Store until 2012.
2012
The Leipzig-based furniture mail-order retailer Massivum will use the location until 2017—the only interruption in the use of the bicycle.
2018
Once the Massivum contract expires, the fahrrad.de brick-and-mortar store will return to Westbahnhof.
2024
Relaunch under the legal entity fahrrad.de Bikester GmbH, a company of KOEHLER GROUP Holding.
Rental Space
1.800 m²
Year Built
1996
Units
3
Parking Spaces
25 +
When Hildegard and Rolf Köhler built the structure in 1996, it was more than just a commercial building. It was their first concrete commitment to an entrepreneurial path. Rolf Köhler ran ROKO Rad und Ski until his death in 2008, and the passion for the bicycle business lived on.
René Köhler transformed the location into the fahrrad.de Store and continued to run it from 2008 to 2012. Subsequently, the Leipzig-based furniture mail-order company Massivum used the space for five years. When the lease expired, the bicycle concept returned.
Starting in 2018, fahrrad.de was once again present at Westbahnhof. Since May 2024, fahrrad.de Bikester GmbH, a company of KOHLER GROUP Holding, has been operating the store. The building remains family-owned.
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