fahrrad.de Bikester gmbh celebrates its first anniversary

Since their relaunch in May 2024, fahrrad.de and Bikester have seen steady growth.

fahrrad.de and Bikester successfully relaunched

Following the acquisition by the KOEHLER GROUP, fahrrad.de went back online in full on April 30, 2024, at 2:56 p.m.—after just six weeks of development—with a new product lineup, a new front end, and a new back end. Many thanks to our team, all our supporters, our suppliers, and above all, our loyal customers.

Business performance has been consistently positive and, despite the challenging market environment, is significantly exceeding our ambitious targets.

We look forward to many more successful years!

In 2024, fahrrad.de and Bikester were repurchased from insolvency by the KOEHLER GROUP as part of an asset deal after Signa Sports United had run into financial difficulties as a result of the Benko affair.