{"id":8655,"date":"2026-07-30T07:28:59","date_gmt":"2026-07-30T05:28:59","guid":{"rendered":"https:\/\/www.koehlergroup.com\/real_estate\/rotenwaldstrasse-154\/"},"modified":"2026-08-07T10:56:32","modified_gmt":"2026-08-07T08:56:32","slug":"rotenwaldstrasse-154","status":"publish","type":"real_estate","link":"https:\/\/www.koehlergroup.com\/en\/real-estate\/commercial\/rotenwaldstrasse-154\/","title":{"rendered":"Rotenwaldstra\u00dfe 154"},"content":{"rendered":"\t\t
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Formerly located upstairs \u2013 Built for the ROKO bicycle specialty store and the birthplace of fahrrad.de, as well as the first piece of real estate<\/strong> owned by the K\u00f6hler family. The starting point of a company history that has sent bicycles all over the world.<\/p>\n\t\t\n<\/div>\n

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\"Real<\/figure><\/div>
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Development of the first fahrrad.de location<\/h2>\n\t\t\t\t
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The property in Stuttgart-West was built in 1996 by Hildegard and Rolf K\u00f6hler and was the family\u2019s first real estate investment through Rolf K\u00f6hler Grundst\u00fccksverwaltungs GmbH & Co KG. The building houses commercial space on the ground floor, a dance studio on the upper floor, and a residential unit.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t

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1996<\/p>\n\t\t\t\t

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Established by Hildegard & Rolf K\u00f6hler. ROKO Rad und Ski opens as a flagship specialty store.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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2003<\/p>\n\t\t\t\t

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Ren\u00e9 K\u00f6hler’s global eBay sales of leftover bicycle inventory\u2014the foundation for fahrrad.de.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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2008<\/p>\n\t\t\t\t

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After Rolf K\u00f6hler’s death, Ren\u00e9 K\u00f6hler continued to run the brick-and-mortar business as the fahrrad.de Store until 2012.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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2012<\/p>\n\t\t\t\t

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The Leipzig-based furniture mail-order retailer Massivum will use the location until 2017\u2014the only interruption in the use of the bicycle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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2018<\/p>\n\t\t\t\t

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Once the Massivum contract expires, the fahrrad.de brick-and-mortar store will return to Westbahnhof.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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2024<\/p>\n\t\t\t\t

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Relaunch under the legal entity fahrrad.de Bikester GmbH, a company of KOEHLER GROUP Holding.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Rental Space<\/p>\n\t\t\t\t\t

1.800 m\u00b2<\/p>\n\t\t\n<\/div>\n

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Year Built<\/p>\n\t\t\t\t\t

1996<\/p>\n\t\t\n<\/div>\n

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Units<\/p>\n\t\t\t\t\t

3<\/p>\n\t\t\n<\/div>\n

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Parking Spaces<\/p>\n\t\t\t\t\t

25 +<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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The Digital Revolution in the German Bicycle Retail Industry<\/h3>\n\t\t\t\t\t

What began as a clearance sale of inventory laid the foundation for what was once the world\u2019s largest online bicycle retailer. The property symbolizes the inseparable link between the KOHLER GROUP\u2019s real estate portfolio and its corporate history.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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A place that has always been home to bicycles, and a family that has never let it go.<\/h2>\n\t\t\t\t
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When Hildegard and Rolf K\u00f6hler built the structure in 1996, it was more than just a commercial building. It was their first concrete commitment to an entrepreneurial path. Rolf K\u00f6hler ran ROKO Rad und Ski until his death in 2008, and the passion for the bicycle business lived on.<\/p>\n

Ren\u00e9 K\u00f6hler transformed the location into the fahrrad.de Store and continued to run it from 2008 to 2012. Subsequently, the Leipzig-based furniture mail-order company Massivum used the space for five years. When the lease expired, the bicycle concept returned.<\/p>\n

Starting in 2018, fahrrad.de was once again present at Westbahnhof. Since May 2024, fahrrad.de Bikester GmbH, a company of KOHLER GROUP Holding, has been operating the store. The building remains family-owned.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

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